Farm to Institution Market Readiness Training

FINYS Market Readiness workshops will help farmers prepare for working with institutional buyers who are interested in purchasing from New York farms. Learn more and see the workshop schedule below! 

Farm to Institution New York State (FINYS) is supporting a movement of institutions of all types and sizes in New York - child care, schools, colleges, hospitals, residential facilities, senior meal centers - in purchasing more food grown and raised on New York farms, and is helping farmers create successful partnerships with institutional buyers and distributors. 

Agricultural educators and professionals who completed a market readiness training program sponsored by FINYS are now offering workshops to farmers and growers who are interested in learning about opportunities for selling to institutional buyers. The Market Readiness Workshops will share information on food service marketing trends, requirements for food safety and insurance, packaging, and more. Participants will also learn about building successful working relationships with regional buyers from institutions, distributors and food hubs who go the extra mile to source New York-grown for their customers.

Every participating farmer will take home a MarketReady binder of tips, checklists and resources, and be eligible for follow-up assistance and opportunities to connect with buyers in their region.

Regional Contacts and Workshops

Capital Region

  • Jennifer Koval, Cornell Cooperative Extension Saratoga County (518) 885-8995

  • Regina Tillman, Cornell Cooperative Extension Schoharie & Otsego Counties (518) 446-1511

  • Darlene Yule, Capital District Child Care Council (518) 426-7181

  • Jared Woodcock, SUNY Adirondack (518) 743-2296

Read about the Capital Region Market Readiness workshop.


Farm to Institution Market Readiness Training is funded by the Professional Development Program of Northeast Sustainable Agriculture Research & Education.